Market Expertise - A thorough understanding of foreign trade and the international exhibition and convention industry is essential to the ability to successfully market international events.  Bieneck International comes with such an understanding through many years of experience from international trade promotion and exhibitions all over the world, ready to provide clients with immediate results.  Bieneck International closely follows the developments in the markets to evaluate the potential in select industries based on relevant and detailed statistical and demographic information.

Strategic Planning - Promoting clients, their events, services, and venues through traditional and progressive marketing methods, including systematic application of electronic and direct mail, telemarketing, sales calls, presentations and functions, as well as networking at industry events.

Database Management - Defining, identifying target groups, developing, keeping current, and using extensive industry specific databases as dedicated and precise marketing tools.

Direct Mail, Email - Mailing of clients’ and own literature and sales material, CD-ROMs, newsletters, press releases, etc., as well as emailing to targeted decision makers and influencers.

Telemarketing - Telephone follow-up of mailings, leads, contacts

Sales Calls - Visiting potential clients at their home office as well as at events in North America and all over the world, meeting with relevant government agencies, trade associations, organizations, press and media.

Goverment Agencies, Trade Associations, Professional Societies - Seeking support from and cooperation with relevant North American government agencies and membership organizations.

Media Relations - Building relations with leading media; translating, proofreading, and transmitting clients’ news releases and articles; submitting own news releases and articles for publication.

Industry Events - Attending and networking at relevant North American trade events.

Advertising - Supporting and supplementing clients’ advertising programs through coordination with other marketing activities, and supplying market with information on request.

Presentations - Organizing and hosting functions, receptions, presentations, press conferences, etc.

Networking, Lobbying - Building and maintaining network of contacts to benefit clients and sales of clients’ products and services, influence opinions and decisions in a way favorable to clients, gather and forward information useful for clients, combine interests to create partnerships and joint ventures.

Website - Maximizing use of website to link to clients’ websites, as well as establishing links from applicable publications, associations and other industry related websites to clients’ websites.

Venue Sales - Bieneck International promotes its clients’ exhibition, convention and/or conference venues to international show organizers and meeting planners, working closely with clients in organizing site inspection visits, reaching agreements, initiating partnerships and joint ventures, finding local contractors and service providers, and developing events.